Of all the courses Steam Way® offers, this is the one we recommend the most. While technical certification training is an important step in the development of your business, knowing how to manage and market your business, and keep you and your key staff motivated, is the key to running a prosperous, successful business. It teaches how to be a more successful business, using high-powered marketing and management techniques to make your technical expertise pay more dividends in the competitive business world. This school includes the following topics. • Company organization • Determining your real cost of doing business • Creating a company vision • Evaluating and managing your growth potential • The marketing spectrum • Marketing for the new millennium • Targeting your market • Sales • Effective advertising • Public relations • Developing strategic partnerships. Powerful learning techniques will allow you to look at your marketplace, at your costs of operation and allow you to evaluate the condition of your company during the school. Computer assisted measuring tools will be used for your company at the conference. Attendees will need to bring a calculator, copies of company financial statements, and examples of advertising brochures. This course is designed for owners, managers, crew chiefs, office personnel, and sales people. Attendees at this course will run better businesses! (BBB)